Develop a name, identity and line of fabric for a company wishing to enter the luxury home goods market.
The name Reside encompasses the idea of home and the comfort it creates. The company produces designs that are timeless and have connections to foundation themes found throughout the history of textile designs. These include floral motifs, organic marks and textures.
The ideation phase of the logo went through a multitude of ideas ranging from simple monograms to more detailed sketches of houseplants and topiaries. I continued to trace and retrace ideas and played with the forms of the typeface. The solution utilizes the curves of the type with simpler shapes that fit into the themes of the brand.
Embossed version of logo was created to showcase the luxury quality of the brand for usage on swatch book, lookbook and packaging.
Pillow 12 in x 12 in
Throw 41 in x 28 in
Soap 2.5 in x 2.5 in