This tote was designed for KUTZ FM, a new freeform community radio station in Sacramento, California. The illustrations are based on vintage radios. Several variations were created, but the final design was chosen in a single color (white) to keep printing costs down. The tote will be used in their upcoming crowdfunding campaign to raise the funds needed to get on the air.
I researched vintage radios from a variety of eras and created an image archive. I traced and re-drew radios to understand their shapes and form and scanned them in. I later re-drew them as vectors and experimented with various color palettes. Ultimately the final design went with one-color outlines on a black background.