Last year I started doing work for the New Conservatory Theatre Center in San Francisco. The first project was creating promotional materials for Avenue Q. (The musical is extended through January 22nd; go see it if you can!) The materials include a poster, postcard, various digital ad banners and graphics, and an ad in the MUNI (the San Francisco public transit rail system).
For the main graphic, I illustrated holiday lights to weave through the "Q" since the performance would run through the holiday season. I really love how the lights look like they're glowing, even in the printed pieces. I was able to visit San Francisco and see the MUNI ad in person in November and was really happy with how it turned out. (Please excuse the poor picture quality! The subway lighting is harsh.)
All the promotional pieces tie together really well and I'm so thrilled with how it all turned out. See more here. I'm currently working on other shows for the NCTC and look forward to sharing them.